Alder Register

Local Citations and the Discovery Searches That Follows

Left alone, an outdated business name spreads to sources the business never submitted to.

Directory profiles, briefly

Chasing obscure directories is less valuable than fixing the three sources business data providers actually read.

What review platforms read

  • What business data providers read
  • What to keep
  • Checking the list of services
  • Where a stale address hides
  • Standardizing without drift
  • What data aggregators read

Directory profiles audit

Check what a competitor in a crowded metro market has claimed before deciding where to submit.

Measuring What Changed

93% One rule 76% Avoiding a stale address 46% First pass 25% In the file 93% Out of date

Keep the description factual; the categories carry the relevance work. Put plainly, strip away the jargon and directory profiles are simply repeated, checkable facts.

Keeping the Record Straight

A citation is any place on the web where the website field shows up for {entity_s}. Compared with link building, this work is slower to feel exciting and faster to pay off.

Which Sources Are Worth the Time?

Brand mentions

Every entry in a directory is a small claim about who {entity_s} is and where it trades. Twenty verified profiles outperform two hundred abandoned ones, every time.

Direction requests

What follows from this is that listing audits repeatedly show the majority of profiles carry at least one contradiction. The record itself is unglamorous, which is exactly why it is therefore frequently left alone.

Sources consulted

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